Tuesday, May 7, 2013

Media app updates: B2B publishing divisions update app editions; Auto Trader (UK) updates tablet magazine edition; Google updates Blogger universal iOS app

NewBay Media today issued an update for its Broadcasting & Cable++ app – a universal app that offers a replica edition for its television industry publication.

The update features a new user interface for its catalog, grid and list layouts for publications view, and a change in the download, purchase, delete buttons. The paid B2B title remains an expensive buy in tablet form: a 1-month subscription is $11.99, a 3-month subscriptions $31.99, while an annual subscription is $139.99.

Like many other B2B titles B&C is basically a qualified circulation magazine that also offers paid subscriptions, as well. Of its 20,244 BPA-audited readers, a little under 17K are qualified non-paid readers, with a bit more than 3K being qualified paid. With the release of a tablet edition into the Newsstand, where there is no qualification mechanism, the obvious choice would be to make the digital edition a paid product.

Another B2B titles updated was EMAP's tablet edition for Ground Engineering, which states the update was for "minor data capturing enhancements."

Auto Trader (UK) has updated its very interesting tablet magazine edition (read the original TNMN post here). The interactive magazine is using Future plc's FutureFolio digital publishing platform to create its universal iOS app.

The app update for ignition by Auto Trader features "improved layout & navigation," changes the library focus to the latest issue, and changes the section headings. I would assume the update was motivated by changes in the platform itself.

The Canadian French language newspaper La Presse has issued a minor update for its excellent La Presse+ tablet app (see original TNM post here).

I found this app to be a very important newspaper app release and was very disappointed to see that the post was not getting much traffic. But over the course of a few days the story finally reached its audience. If you are in the newspaper business and have not look at La Presse+ you really owe it to yourself to check it out.

Google has issued an update to its Blogger iOS app. The update adds RTF support and WYSIWYG editing for new and existing posts, as well as in-place image editing.

The Blogger app has greatly improved over the years. The original app was released in early September of 2011 and updates have improved its usefulness tremendously. In November 2012 the app added iPad support, and a month later added post save options and Google Analytics stats.

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