Friday, June 7, 2013

Short rundown on new tablet editions: Australian Taxation Office launches its own tablet magazine; Future launches replica for Fast Car;

With WWDC set to begin on Monday one imagines that the Apple app review team wants to clear out as many new apps as possible this week. Today saw another large number of tablet publications launched into the Apple Newsstand, as usual.

One of the more unique new tablet magazines launched today comes from the Australian Taxation Office (ATO) and is called ATO taxtime Magazine. As one can see above-right, the app comes with an odd sized app icon. But the app is surely a sign that tablet magazines are here to stay – and anybody who says differently is bound to get audited this year.

App description: Find out what’s new this tax time as well as get the Individuals tax return instructions in our new, free digital magazine...Taxtime has built-in videos, checklists and top tips to make doing your tax easier...The instructions give you tools and calculators to help you prepare your tax return.

When it comes to tablet editions no company is as schizophrenic as Future plc. The owner of its own digital publishing platform, one would expect all the new tablet apps to be natively designed tablet editions but that is not the case. For every tablet-only launch like Photography Week comes another replica edition, like this one for Fast Car: the definitive modified custom car culture magazine.

The app offers a one-month free trial when you sign up for a subscription, which is pretty much the norm with many apps today.

TEAM Aesthetic Surgery is a 144 page magazine that the app description says has been "enhanced with slides and videos, and written by qualified plastic surgeons from France and around the world, are full of comprehensive, clear and expert information."

The tablet edition is the first to be released by SAS ORNORM of Talence, France (near Bordeaux). According to the website, this is the second edition of the magazine which features pretty cool photoshopped images for the cover (see here for both covers).