Tuesday, April 6, 2010

Team from Abilene Christian University launch iPad app for The Optimist; version 1.1 already in the works

While many commercial newspapers wait and decide whether they will create their own iPad apps or contract with an outside firm to develop one, universities and journalism programs are moving forward, using the development process as a learning tool.
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Abilene Christian University is the first institution to have their iPad app approved and uploaded to the iTunes app store. Developed by a team made up of students across department lines, the app for the school newspaper, The Optimist, appeared on iTunes today. A hardy congratulations to the team from Texas, especially the two programmers who will now graduate as one of a very small group of people with actual iPad app development experience.

Dr. Brian Burton, asst. Professor of Information Technology, put me in touch with the programmers behind ACU's iPad app.

Rich Tanner, a senior, and information technology and computing major, said that the work was intense. "Every hour or 30 minutes we could find between classes and other obligations were spent in front of a Mac. For me, personally, in that last week before the app submission deadline, I put in over 60 hours finishing the app."

"It's a real exciting time that our app finally got launched on the iTunes store," Randy Beaird said. "We felt really accomplished when we had a finished app produced by students. Rich and I had many late coding nights finishing up the app for iPad launch."

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The project was completed over six weeks. The result is an app that displays the school's WordPress based web site, adding navigation tools. "(A)s soon as we submitted our final code to Apple, we started work on version 1.1. The new version will include fixes to some of the existing code and add in features that we intended to have in there all along," Tanner told me.

Features like landscape mode and bookmarking may have to wait until version 1.1, but many developers are finding this to be the norm. Many iPhone developers essentially beta tested their apps through their initial users, releasing updates whenever they discovered bugs, or adding features based on customer input.

This way of developing apps may not work well for commercial media companies because user expectations have grown over time. But for ACU, attempting to produce a finished app was itself a learning experience as the team worked to develop the app against the deadline of the April 3rd launch date.

While the programmers did the coding, the whole team included students across departments. "The editors and staff of The Optimist were almost 'clients' in that regard," Tanner said. "They had the initial vision and they worked very hard to adapt their existing models and web-content to work with the app. The Art and Design department provided us with amazing graphics and concept pieces that went right into the app."

Colter Hettich, a senior and journalism major, and a member of the team, said "the faculty have said we don't want to do this because the students are the ones that are going the ones out there 20-30 years doing this." Hettich, who is also editor-in-chief of The Optimist, wrote a story for the paper concerning students who crowded the Campus Store on Saturday to look at Apple's new tablet.



The university obviously sees the value in being associated with cutting edge media development because they created the video below which I'm sure will be shared with prospective students.

Dr. Susan Lewis, asst. Professor of Journalism and Mass Communications, said in the video that "every student that we approached about joining our team dropped what they were doing and came with us. They were excited because they knew that this was the future of media."

"They had not worked on a project this large, involving this many people, from so many different angles and perspectives," said Dr. Burton.

The experience and enthusiasm shown is proof enough that while media pundits continue to debate whether tablets and mobile devices are the future of media content delivery, young people and institutions of learning are moving ahead already convinced.

First wave of newspaper and magazine apps leave much to be desired; but apps from programmers shine

Preaching patience is hard when all around you critics proclaim, with scant evidence to support their position, that the iPad has proven to be a failure  -- or a wildly successful revolution in media. Folks, it is neither. It is a work-in-progress.

It is true that the first round of apps from the media are poor. Many are redesigned RSS readers, some are minor attempts to create new publications that fit the form. But only the Times and WSJ to my knowledge were given iPads to work with, to test their creations. And even when the programmers and editors involved with the creation of new iPad apps had a unit to work with, they still faced the politics of internal interests.


The AP News iPad app.


The best new iPad apps will appear from two different sources: those media firms that are prepared to stake their future in New Media; and those that are not in anyway involved in print today.

The first group should include some familiar names like Wired. The tech books can not get away with appearing old school. This creates high expectations, to say the least.  I thought the most intelligent decision  I've seen so far from a media company was from those that chose not to launch iPad apps by April 3. These companies probably realized the trap: launch a buggy app that doesn't feature the kinds of content and programming many iPad users will expect and you are setting yourself up for failure.

In June of 2008 when Apple introduced its iPhone OS 2.0, the one that launched the app store, almost any app that delivered content to a smart phone was revolutionary. A number of third party vendors appeared that helped media companies bring their content to the iPhone, and later Android and Blackberry platforms.  These rather simple RSS readers are still the norm -- simple solutions to the complex question of "what do mobile media readers want?"

Wired is one of a group of magazines that I'm convinced wants to explore the new medium of tablet publishing. What this means is interactivity -- not just embedded multimedia, though that, too -- but Flash-like programming that tests the medium's capabilities. Which, of course, is one of the reasons that Apple's decision not to include Flash support has been widely criticized. Many programmers are familiar with Flash, and creating interactive Flash content is a natural. (Look this interactive feature today in the NYT. This is an example of the kind of content that would be perfect for the tablet.)
“Sometimes you really have to wonder whether the magazine world deserves the fate that
is being dealt to them. ”
-- Glynnis MacNicol, Mediaite

The second group of tablet publishing products have not appeared either -- those from new publishers who will produce publications specifically for the iPad and other tablets, without ever producing a print or web version.  My hopes for tablet publishing has always rested with this group. They are the equivalent of the web-only properties that have led New Media so far.



Those who are drawing conclusions from the first day's release of media apps need to get a life. How many stand alone apps were released: a dozen? a few more? Right Zinio is giving away a half-dozen magazines within its free app. Pixel Mags has 36 magazines including MacUser and Trailer Life Magazine. These are iPad versions of their web flip books -- attempts to create a digital magazine newsstand for the iPad, a newsstand that delivers the exact same product as can be seen in print, online and on smart phones. There is nothing wrong with this, and I'm sure some publishers are proudly proclaiming today that "we're on the iPad". They are, and good for them.

But this isn't what those iPad concept videos were about. That kind of content will come later.


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Pixel Mags has 36 magazines available for the iPad today including Dwell.

So is there no interesting content available for the iPad? Hardly. iPad buyers were excited that Netflix launched their app so quickly. Additionally, ABC has suddenly jumped out in front of the other networks by launching an app that plays episodes of their primetime shows, complete with advertising I might add. On Sunday my iPad went missing as my youngest daughter discovered Ugly Betty.

A look at the Paid App chart shows that Real Racing HD and SCRABBLE for iPad are winners. Many have misinterpreted this to mean that the iPad isn't going to be a serious reading device. That's like saying that the television is not a serious news broadcast player because viewers seem to prefer American Idol. The ABC Player is listed as the second most popular free app right now, with USA Today at number four. In fact, media apps make up 60% of the top ten. If anything, this shows the hunger for good content. Add in the apps from Zinio, Pixel Mags, AP News and the BBC and suddenly it looks like the media is dominating content on Apple's tablet.

Programmers, however, are the ones demonstrating the device's capabilities. Now that the games and utilities can be seen and learned from, media companies can start to get a feel for what works on a tablet. By the end of the year the iPad will an established product with between 3 and 10 million units sold (estimates are all over the place). Additional tablets will have hit the street, as well. Only then will we know whether the tablet is going to be a simply an extension of print, or like the web, a place where those that enthusiastically embrace the medium thrive.

McClatchy partners with WebVisible to roll out online marketing services nationally to its 30 newspapers

McClatchy announced today that it would be rolling out online marketing services throughout its chain to assist local merchants with online advertising. The services will be offered through WebVisible, a company that McClatchy has worked with in Kansas City, Mo., Tacoma, Wash., and Fresno, Calif.
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A press release claims that the newspaper company has been able to grow online advertising significantly in the test markets and now plan to add a market a month, with Anchorage, Alaksa and Charlotte, N.C. markets recently added, with Boise, Idaho, Miami, Fla., and Sacramento, Calif. to follow.

"Online marketing is more than just showing up in search engine results, and McClatchy understands that its advertisers want a full solution that gives them visibility across the board," said Kirsten Mangers, CEO of WebVisible. "McClatchy has always been a forward-thinking partner for local advertisers, helping them grow their businesses by making sure they can be found where customers are looking. Expanding our relationship with McClatchy is tremendously exciting to us, as we trust that it will be for their local merchants."

Here is a video which explains WebVisible's services:





I remember the amount of spec ads and other services we used to offer our customers in order to secure business back at the first paper I worked for, Hearst's daily in L.A. At a meeting I had a couple of years ago I suggested that our company needed to embrace this rather old school approach to securing advertising -- creating spec ads for web and e-mail advertising. This was in recognition of the fact that most of our customers were not advertising online, but had a desire to start. They no longer were resisting online advertising out of ignorance, but out of a fear that it would simply cost more and that their lack of experience in this area would show up in their efforts.

What they didn't want to do was pay for hiring an outside agency just for web. Many of these clients did not employ ad agencies at all as they were marketing within very defined markets. Many only created new prints ads once a year (at most), and rarely ventured outside their comfort zones. But they would sometimes experiment with web advertising when called by a company such as Multiview -- a company that specializes in creating online directories for trade associations.

Because of this, Vance Publishing last year created an online marketing division specifically to fill the void they saw. “We all know that in a recession, companies cut back on their marketing spend, but in this economy, companies also realize that they need to invest in the digital world for the future,” said Tom Denison, then the vice president of the new Vance Marketing Solutions division.

In this case, rather than handle this internally, McClatchy has brought in a company to do what newspapers used to consider standard practice: assisting advertisers create their ad campaigns. At the Los Angeles Herald Examiner, I would estimate that between the reps and the art department, we would create nearly 90% of all ads that appeared in the newspaper that were sold in the retail or classified departments. Only the major accounts or national advertising departments could expect that their advertisers would deliver camera-ready copy.

So, in the end, bringing outside help to offer web services is probably a very good idea. I can't help but marvel, however, how many third party companies are finding ways to make money off of newspaper and magazine companies by providing services one would consider basic: ad creation, electronic publishing solutions. No wonder then that many of these companies are beginning to decide to get into the content game. After all, they are already providing many of the services that would identify a company as media.

Monday, April 5, 2010

Zinio's iPad app: the easiest way to access magazines on the iPad; app will need updating, but that's the norm

Only a few magazine publishers were able to launch their own iPad apps in time for launch day on Saturday. So, for most iPad owners, the best way to access magazine content was through the free Zinio app.
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The Zinio magazine stand: the best way to access magazines on the iPad.  →


Zinio wisely included six magazines with their first iPad -- hoping to hook readers and future buyers.

Let me start by saying that Zinio's app will need to be updated at some point (darn, there goes my chance to get this story included on their site!). The app crashed once on me, though that could have been caused by the iPad's rather low 256 megs of memory -- a shockingly low amount of RAM for a laptop, but probably sufficient for this tablet.
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VIVmag's navigation page.


Scrolling was a bit sticky, as well. But Zinio, I am sure, was like most developers in that they had to create their app without an actual iPad to work with. Because of this, there are some things they will want to refine, and some UI things they will want to work out. This will be the norm, and in no way should be looked at as a deficiency.

Since VIVmag made such a commotion because of the videos posted by Alexx Henry, let's look at how it all turned out. (VIVmag is a digital only magazine that can only be found on Zinio.)

First off, these magazines are not interactive magazines from a programming perspective. That is, this is not complex programing like you would find in either an iPad game or in some of the concept videos that have been posted. (You can find a number of iPad demo videos on the TNM YouTube Channel.) Instead, the VIVmag does a fantastic job of embedding QuickTime videos into their issue -- the best job I've seen so far.
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VIVmad ads for Kia and Wakaya Club & Sap have embedded video


Almost all the ads found in this issue have embedded video, a testament to their ad staff for making sure their clients took advantage of this.

VIVMag also does a good job of using video and pictures throughout the issue. Layouts are mostly spread, read in landscape mode, but often link to features that are in portrait mode, where the reader scrolls down to continue to read. This is inline with the thinking found in the Bonnier concept video. It was BERG's Jack Schulze's thought that the reading experience on the iPad would be like the web where reading requires scrolling, rather than flipping of pages. (see video here).  The VIVmag issue on Zinio, therefore, involves both flipping and scrolling.
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The layout for the feature seen in Alexx Henry's videos.

Feature layouts contain a red "ViVify" button that is a link to the embedded content, mostly video. This is a good solution that is available in any flip book, so there is nothing really new here, just implementation for the iPad. But it should be said that most publishers don't go to this much trouble for their flip books -- they say they will do this, but ultimately don't push their editors and sale staffs to bring their flip books to life. Being electronic only, VIVmag sees this, of course, as essential.



Quick aside: If Apple's iPad has been criticized as being a closed environment, then what about magazines and books on readers? I didn't hear anyone complaining that the Kindle didn't allow you to comment on Great Expectations. Face it, there are times when the lack of commenting and social network sharing is simply the norm. Can you comment on a song you here on a CD player? Can you share parts of a movie you are viewing on television? Sometimes devices are simply players, like a radio or iPod. When I buy an issue of Time magazine is there a way to contact the writer built into the magazine? No, I have to write a letter, or pick up my phone.

So, if the iPad, or the Zinio magazine reader, is going to be criticized for being not the interactive device some hoped, well, don't buy it and wait for something else. But stop whining about what it could have been and get on with deciding whether you want to create products for those who do own one.

Monday morning briefs: Equipment Trader to drop paid model: Vance brings on new veep of eMedia

Equipment Trader goes free: Equipment Trader, which serves the construction and farming equipment industry, announced that beginning in May, their magazine will be available at no charge, as opposed to being sold through stores.
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"Information today is free. Now, so are our magazines,” said Mark Bondi, Director of Sales & Marketing. “This move is part of our larger plan to expand the value our equipment dealers receive. We are staying current with today’s marketplace and leveraging technology more effectively for our dealers,” said Bondi.

Equipment Trader is owned by Dominion Enterprises.



Vance Publishing Corp. announced it had hired Dean E. Horowitz as vice president of eMedia. Horowitz has spent the past 17 years at Reed Business Information and was general manager of the construction group.

"Dean's background in digital business models is exceptional,” said Peggy Walker, president of Libertyville, Illinois based Vance. “He has solid experience in developing new digital products and services, along with a strong sales and marketing focus in both traditional and new media. He is the ideal person to lead our continuing efforts to expand our digital businesses and to integrate our brands across multiple platforms.”

Horowitz replaces Tom Denison who left Vance at the end of last year as veep of eMedia.



That didn't take long: EMG Technology announced today that it will include the Apple iPad, launched on Saturday, as "an additional accused product" in EMG's previously filed patent infringement lawsuit against Apple Inc. The company's lawsuit is currently pending in the U.S. District Court for the Eastern District of Texas.

"EMG will take steps to add Apple's newly released iPad to the range of Apple products already accused of patent infringement in the case, including the iTunes Store, iPhone, iPod Touch and Apple TV. The trial date is set for September 12, 2011," explained Shawn Hansen, an attorney who is representing EMG.

Elliot A. Gottfurcht, managing member of EMG said in a press release that "Apple refuses to pay reasonable royalties for its use of EMG's patents relating to navigating Internet mobile websites and applications, which were filed in 1999, several years before Apple's mobile patents were filed. Perhaps the reason lies in a statement Steve Jobs made in the 1996 documentary called Triumph of the Nerds, 'We have always been shameless about stealing great ideas.'"

The first mover advantage: small number of media apps give advantage to some; others wait to launch their apps

Media companies were a distinct minority this morning in the iTunes iPad app store. The Times, USA Today and a handful of others launched apps in time to be seen by new owners of Apple's tablet, but compared to games and books, newspaper and magazine apps were sparse. (And don't look for apps from media industry trade pubs or web sites, either.)

The media industry, being a conservative community, played wait-and-see. Some were expected to be there at launch (the NYT, for instance) and some proudly proclaimed they would be (NPR) and were. The Guardian, interestingly, did not launch a news app on launch day, but instead offered The Guardian Eyewitness, an app that can be found under Photography.
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Few decided to launch early to try and establish first mover advantage -- and those that did, like the Times, did so cautiously with a scaled back app that probably disappointed more iPad users than wowed them.

One of those that launched on April 3rd was from the Condé Nast web site Epicurious. The iPad app from Epicurious was one of about 30-40 food oriented apps to be found on iTunes Saturday morning (including Order Pizza for iPad and the totally worthless iBum for iPad that somehow made it through Apple's approval process).

The Epicurious iPad app is a very simply, clean, usable app that takes advantage of the iPads added real estate, but none of its multimedia capabilities (more on this later). By launching first, Epicurious has staked its ground as the leading recipe and food app -- not because it is trying to do everything, but because of its brand name and ease of use. The free app plays it safe by keeping things simple: remember, the vast majority of developers worked with an iPad to test their programs.
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Epicurious, by launching first, vies to be the cook's default iPad app.


If this was a conscious decision then I think Condé Nast has been wise to go in this direction. That is, keeping things simple early so that they can launch before many competitors, but don't attempt to do things that simply won't work because of the limitation of developing in the dark.